Like almost everyone at the end of the year, I like to look back and reflect, before ringing in the next one. It seems like the thing to do, right? Growth -- no matter how big or small -- is impossible, unless you step outside of what you're used to.
Read MoreI don't have any desire to be a social influencer. Frankly, I'm "over" the influence.
Weird, right? Especially coming from someone who works in the "industry" and in the land of YouTube, where digital dreams are made. But what are you actually influencing? A behavior? A trend? A style choice? And where's the balance? What's the point of it all?
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